We took the gamble and spent the $100 for this product. My DH attached it that same day and we've used it successfully several times. We realize that it can very easily become a prop, so we use it carefully with DD.
Again, she thankfully doesn't have colic, but does sometimes get really fussy and inconsolable. Most of the times (but not every time) that we've used this, it has helped her calm down. And, we'll use it during those bad nights, when we are just dead-tired and DD still wants to fuss or need settling. However, there are times when she cries when she wants to be cuddled or fall asleep in her swing (AP, I know :oops: ) and this seems to just rile her up even more.
I don't regret the purchase; would buy it again for the newborn period when the baby is still trying to sort day/night, eating a couple of times and new parents are completely exhausted; but would remind anyone that it can VERY easily become a prop.