Hello! Just as a quick note, it sounds like you might be attempting a bit of controlled crying and it's important you understand that we do not support that technique in any capacity here on the BW forums.
Try to remember, your LO is so incredibly young right now. Very likely he's in the developmental phase where he's confusing his days and nights so whenever possible, try to keep him awake during feeds. You can strip him down to his onesie so he's not super duper warm, try walking your fingers up his spine, give his hands a little jiggle while he's feeding etc. Otherwise, if you follow the EASY order, he will eventually catch on but it takes time. Keep in mind as well, newborns are typically awake for only an hour, and that's eyes open to eyes shut. If you need to put him in a baby carrier to get some good naps, give it a go.