Yeah, I didn't know it was trend either, but it is really growing in popularity, especially in upper class circles with the native baby carrier, ect. I really like the idea in moderation. I like to practice a common sense mix between AP and BW methods. If you wore your baby around all day long, I don't see how your baby could learn to crawl, so in moderation probably good, too much, bad, in my opinion. Thanks for your input ladies!