I've always hated my breasts, being incredibly flat chested, to the point that I won't wear a swimsuit on the beach (unless it's very flatteringly padded) so I expected breast feeding to be out for me.
The first thing I bought when I knew I was expecting was a breast feeding cape (hooter hider) and really worried about how I would manage feeding in public. I actually considered bottle feeding so that I wouldn't have to deal with the problem.
But, incredibly, when it came to it, I found I didn't give a monkeys! I've not used the cape once. I first fed in front of an elderly female neighbour and that was fine. She didn't bat an eyelid and I think that gave me confidence.
I expected feeding in front of my FIL and Dad to be really embarrassing, but I think their reactions (neither bat an eyelid) have helped enormously.
I started feeding by undoing my shirt, so that I could see what I was doing, but now I'm a bit more used to it, I can hitch my t-shirt up and pop Kitty almost underneath it. I wear a special feeding belly band top underneath my t-shirts, so next to no skin is revealed at all.
At church, I make sure we sit on the front row so that none of the elderly gents are offended by a glimpse of nipple as I get her latched on. I've found most people aren't even aware I'm feeding and just think we're having a cuddle.
I fed Kitty on the bus the other day, which went fine, although it wasn't easy as it was so bumpy! It helped that there weren't many people on the bus, as there's the inevitable flash of flesh as she gets into position.
I've totally surprised myself with how relaxed I've felt about it. Perhaps it helps that my boobs are a nice size now they're full of milk (wish it lasted!) I think at the end of the day, I just felt 'my baby needs feeding and this is the best stuff for her; sod what anyone else may or may not think'.
I've not had any negative reactions yet. The only situation I won't feed in is when there are teenage boys around, (like at our church youth group) as it doesn't seem fair to embarrass them.