We used to do the blast tidy too and then, because DP tends to get in quite late, often it was just me doing it all. So at around 2 yrs I started involving C in tidying her toys away. So we have a couple of crates for the toys to go in and we started with playing games like who can put the most toys away the quickest, count how many toys you can put in the crate, can you find all of the Happyland people, etc. As long as we made a game of it (C is quite competitive though!) then she loved it.
C also loves stickers and has a coloured piece of paper up in her room that she sticks her stickers that she gets from nursery on. So we used to reward her tidying efforts with a sticker to go on her chart, which always encouraged her to help.
We do the tidy as part of our evening routine, so now C just does it without the games and stickers bless her. We have our dinner, C watches a little TV while I clean up the kitchen, put the dishwasher on, etc. Then when that is done the TV goes off and we have our toy tidy up. Once we are all tidy we go up for bath, story and bed.
IMO it is well worth implementing, there is nothing better than coming down once LO is in bed to a lovely clean and tidy house! So you can sit down and enjoy your evening, or start your BW time earlier!