Just a word of warning
We started Baby E. when my ds was around 3 months old...well, he's 4.5 years old now and still LOVES Baby E!
So, be prepared to watch it for awhile. He can't wait until this new baby comes so they can watch it together
I think Baby E. is a lot different than other T.V. It isn't fast moving-quick flashing animations like a cartoon; it's more like someone putting on a puppet show and playing with toys in front of your baby. It's entertaining, for sure, but my 4.5 year old is not addicted to T.V....does not have ADD or ADHD...and has a very long attention span. Not to mention his first word was "circle" (from Baby Newton) and he learned a ton through these videos including sign language with the more recent Baby Wordsworth.
These days, my son may watch 1-2 hours of videos/week (we don't even have a T.V., but we occasionally watch something on the comptuer)...and he was watching 30 min. a day when he was a baby (it was always Baby E.). He can play by himself for 4 hours...and he rarely ever asks to watch a video.
I think Baby E. is definitely different than regular T.V. programming. Most adults can't bear to watch it because it is so different.