Personally, I'd put the food in front of him & let him try to feed himself & if he refuses, then stop & wait until later & see what happens. My 11mo has just started refusing the spoon, but if I give him a spoon & let him help feed himself, he is happy to eat.
I don't think forcing food is a good idea & I think it is natural at his age to want to start having some control, messy as it is, it is a good time to let him self feed & control his own eating... toddlers will never starve themselves, so just take it away & offer it later, but don't offer a food he likes more as that WILL become a habit.