Hi there Andrea - congratulations on your fairly new arrival!
At 2 weeks of age all LOs can really do is eat and stay awake long enough to have their nappy done and then its off back to sleep.. so don't try to keep your LO awake if he wants to sleep. He will soon be able to stay awake for longer periods of time and you can work more to extending his A time in the day and helping him to realise that night time is night time and he is supposed to be doing more sleeping then.
Excuse the silly questions.. but when you feed your LO in the night do you do it in the dark.. do you talk to the him etc.. just wondered as I had to work very hard on the night time feeds to make sure my son could feel the difference to the daytime ones. After the daytime ones, done in the light downstairs mainly, I'd chat to him and gently show him things no matter how short a time he was awake so he knew that it was day... eventually he knew the difference wand wanted to try to stay awake more in the day and sleep at night...
It certainly took some doing though as until Will was about 8 weeks old I had to feed him every 45 mins to an hour... lol... but he eventually went into a 2 hour EASY and things got easier from there!
Keep on smiling your gorgeous LO will soon get the hang of things!
H xx