First, congratulations on your new lo! I think 2 weeks is too early to start an easy routine, especially if you are bfing. You are best to feed on demand to get your supply up and maintained. The "a" time for a 2 week old should consist of nothing but a diaper change as well, they are too young for too much stimulation. I didn't start easy until week 6, prior to that I did what worked- white noise, swaddle, rocking, anything that soothed. After that I started easy and it wasn't too hard to break the "bad" habits. Even once we established a routine we were never on an exact 3 or 4 hour routine, with bfing you have to be more adaptable and feed them when they are hungry so it may be 2.5 hours for part of the day and 3 for others.