I am in Canada too, I just like Jenifer said they recommend (if the child will still take it) to give the baby cereal for up to 2 years as it is fortified with the right amount of iron that growing babies/toddlers need. What I have been doing for taste and texture change since about 10 months is I add 1-2 tbsp of yogurt into the cereal with the milk to make it lumpy/soft. This gives her some extra dairy, flavour from the yogurt and she still likes it at almost 16 months. Hope this helps! Sarah