I got this thing from Enfamil in the mail today. It had some samples and coupons for their Toddler nutrional supplement. Their info said it has nearly as much calcium as milk and a huge amount more of iron, plus all the other nutrients and minerals that are in their formula. Is this something that people tend to use? Maybe when our lo go through the no eating phase, this would be good? I'm wondering too though if this is another marketing ploy, playing on all our worries and concerns, since no dr or other health care professional have recommended it. Just curious what other do.